Investigating COVID-19 Vaccine Acceptance and Hesitancy Using “Black Twitter”
AIR is investigating the causes of COVID-19 vaccination hesitancy within the Black community. By examining conversations on “Black Twitter” about the COVID-19 vaccine, our findings can help inform timely communication strategies to address vaccine distrust among Black Americans and create more effective outreach campaigns.
“Learning more about COVID-19 vaccine hesitancy among Black Americans can help improve vaccination rates and support public health efforts to reduce COVID-19 incidence, especially for high-risk groups. But it also can contribute to the way we understand medical mistrust more broadly. Ultimately, creating trustworthy health systems is essential,” notes Trenita Childers, Ph.D., health care policy researcher.
Related Resources
Freelon, D., Lopez, L., Clark, M. D., & Jackson, S. J. (2018, August 5). How Black Twitter and other social media communities interact with mainstream news. https://doi.org/10.31235/osf.io/nhsd9
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