Not Your Ordinary
Jack Daniel’s Brings a Slice of Lynchburg, TN to Austin
In honor of more than 150 years making America’s most legendary whiskey, Jack Daniel’s is bringing their hometown to our hometown here in Austin, TX, during one of the most exciting times in our city. For the entire week between the Austin City Limits, two music soaked weekends, Jack Daniel’s is setting up a pop-up General Store right in the heart of downtown.
But this is no ordinary General Store…
It’s got it all! Travel to Tennessee through a VR distillery tour, learn about the art of barrel making with the seasoned Barrel Man, fill up on tasty southern treats, peruse locally made goods, participate in workshops hosted by local craftspeople, and have a seat at the charcoal mellowing sensory bar. From the old school to the new, it’s a modern-classic experience in true Jack Daniel’s fashion!
AND the best part is-
Redd’s Barbershop will be there too! Jack Daniel cared about looking good, and so should you. Our talented barbers will be there all week styling and clipping for only five dollars, while you relax and enjoy a slice of life in Lynchburg.
Jack Daniel’s Lynchburg General Store Pop-Up
800 Congress Avenue, Austin, TX
Open for one week only: October 8th-14th
Sunday through Saturday 11am-5:30pm
Open to the public 21+